Gen‐i:
The
Rise
of
Generation
interactive
or
BTWIMLMAO@ULOL;)
By
Patrick
Aievoli

and
Kristine
O’Malley‐Levy

[youtube=http://www.youtube.com/watch?v=6svk_R_rVhA]Abstract
In
 recent
 years
 the
 Internet
 has
 made
 yet
 another
 impact
 on
 the
 conventional
 and
 traditional
paradigms
 of
 the
 world
 as
 we
 know
 it.
 This
 new
 generation
 –
 Gen‐i
 –
 has
 truly
 come
 of
 age.
 Gen‐i
stands
for
generation
interactive,
isolated,
iterative,
Internet
driven,
immaterial,
isogonics,
isomorphic,
(cyber)
 itinerant,
 inoculated,
 etc.
 This
 new
 group
 views
 the
 world
 through
 a
 flat
 20”
 screen.
 But
 how
have
they
changed
the
way
the
world
works
on
a
social,
legal
and
ethical
level?
The
 change
 is
 apparent
 in
 the
 ways
 that
 this
 new
 group
 deals
 with
 the
 real
 world.
 This
 has
occurred
 due
 to
 a
 new
 demographic
 and
 geographic
 effect,
 this
 effect
 is
 referred
 to
 as
 “flatteners”
 by
Thomas
Friedman
in
his
book
“The
World
is
Flat:
A
Very
Brief
History
of
the
Twentieth
Century”.
In
this
work
 he
 outlines
 ten
 “flatteners”
 that
 have
 changed
 the
 world.
 It
 was
 through
 these
 “flatteners”
Friedman
believes
that
the
world
changed
seemingly
overnight
and
forever.
This
 paper
 will
 discuss
 these
 topics
 as
 well
 as
 issues
 such
 as
 the
 digital
 divide
 as
 it
 pertains
 to
higher
 education,
 and
 specifically
 a
 segment
 of
 population
 referred
 to
 as
 “the
 lost
 boys”,
 the
 18‐34
year
old
men.

Chapter
excerpt
‐
Social
effects
–
The
Flat
World

Before
 we
 talk
 about
 how
 Gen‐i
 is
 changing
 the
 world
 we
 need
 to
 understand
 just
 four
 of
Friedman’s
“flatteners”
and
to
discuss
how
these
“flatteners”
changed
the
world.

Flattener
#1
When
the
Walls
Came
Down
and
the
Windows
Went
Up.
In
 this
 section
 Friedman
 discusses
 how
 the
 world
 changed
 dramatically
 on
 the
 days
 that
 the
Berlin
 Wall
 came
 down
 and
 the
 World
 Trade
 Center
 was
 attacked
 for
 the
 second
 and
 final
 time.
Friedman
 describes
 how
 the
 demolition
 of
 that
 wall
 liberated
 the
 mindset
 of
 the
 East
 and
 West
German
 people
 and
 the
 world.
 He
 describes
 it
 as
 a
 “get
 out
 of
 jail
 free
 card”
 not
 just
 for
 the
 locally
restricted
 but
 for
 free
 trade
 as
 well.
 This
 he
 believes
 opened
 free
 trade
 to
 that
 part
 of
 –
 if
 not
 the
 now
“entire
 world”.
 He
 also
 goes
 on
 to
 describe
 how
 the
 extremists
 who
 demolished
 the
 World
 Trade
Center
 also
 freed
 the
 mindset
 of
 the
 rest
 to
 start
 thinking
 of
 terrorism
 as
 activities
 happening
 not
 at
 a
distance
 but
 also
 locally,
 through
 telecommunications.

 The
 localization
 of
 terror
 would
 not
 have
 been
possible
 without
 the
 ability
 to
 communicate
 internationally
 in
 a
 nanosecond.
 This
 is
 where
 the
 second
“flattener”
comes
to
play.

Flattener
#2
When
Netscape
Went
Public
Friedman
 sees
 the
 Netscape
 IPO
 as
 the
 catapult
 that
 finally
 pushes
 us
 over
 the
 edge
 of
 reality
and
 into
 a
 “new
 world”
 of
 cyber‐communications.
 He
 talks
 about
 how
 Netscape
 was
 the
 start
 of
 the
dot.com
 bubble
 and
 how
 it
 created
 the
 niche
 for
 all
 others
 like
 Google
 and
 Yahoo!.
 This
 browser
intellectually
 also
 changed
 how
 we
 think
 as
 people
 and
 more
 prevalently
 as
 students
 of
 all
 knowledge.
Ted
 Nelson
 first
 describes
 how
 knowledge
 was
 to
 be
 disseminated
 via
 this
 new
 medium
 with
 his
Xanadu
 project.
 Nelson
 believes
 that
 information
 should
 not
 be
 stored
 and
 copyrighted
 but
 left
 on
each
 person’s
 workstation
 to
 be
 picked
 at
 when
 needed.
 On
 his
 Website
 http://xanadu.com/nxu/
Nelson
 describes
 his
 model
 as
 “The
 Xanadu
 model
 has
 always
 been
 very
 simple:
 make
 content
available
 with
 certain
 permissions;
 then
 distribute
 and
 maintain
 documents
 simply
 as
 lists
 of
 these
contents,
 to
 be
 filled
 in
 by
 the
 browser
 (in
 the
 same
 way
 that
 browsers
 now
 fill
 in
 GIFs.)”
 This
 was
 the
early
 concept
 behind
 the
 structure
 we
 find
 through
 the
 workings
 of
 Gen‐i’s
 most
 heralded
 stalwarts
 –
P2Ps
 –
 “peer
 to
 peer”–
 YouTube,
 BigThink,
 Napster,
 Kazaa
 and
 LimeWire.
 It
 has
 been
 this
 ability
 to
“share”
information
that
has
truly
flattened
the
world.

Flattener
#9
In‐Forming
Google,
Yahoo!,
MSN
Web
Search
I
 would
 imagine
 that
 nothing
 previously
 has
 changed
 the
 field
 of
 educational
 research
 in
 the
same
 way
 that
 these
 aforementioned
 search
 engines
 have.
 How
 students
 do
 research
 has
 been
affected
 forever
 by
 these
 marvels
 of
 technology.
 The
 “stacks”
 of
 most
 libraries
 are
 bare
 of
 students
while
 they
 sit
 hunched
 over
 glowing
 depositors
 of
 information.
 A
 double‐edged
 sword
 to
 say
 the
 least!
The
 rise
 of
 these
 machines
 has
 clearly
 altered
 how
 educational
 research
 is
 conducted.
 Search
 has
 now
replaced
 the
 concept
 of
 Research.
 Although
 I
 love
 Google
 I
 am
 concerned
 with
 those
 that
 are
 in
 love
with
 Google.
 Search,
 especially
 research
 needs
 to
 be
 validated
 before
 it
 can
 be
 used.
 Too
 many
students
 are
 simply
 copying
 and
 pasting
 their
 way
 into
 idiocy.
 There
 needs
 to
 be
 a
 better
 structure
 in
place
 in
 order
 to
 assure
 the
 content
 has
 merit.
 In
 a
 recent
 honors
 conference
 on
 plagiarism
 I
 asked
students
 how
 they
 feel
 about
 using
 the
 Web
 for
 research.
 After
 polling
 the
 class
 the
 level
 of
 students
who
 used
 the
 Web
 for
 research
 was
 approximately
 80
 to
 90%.
 The
 question
 that
 was
 then
 asked
 was
how
 many
 used
 verbatim
 the
 content
 they
 found?
 I
 was
 surprised
 to
 see
 the
 honors
 group
 would
merely
 use
 it
 as
 a
 springboard
 for
 more
 research
 initiatives.
 This
 was
 a
 good
 thing
 however
 when
 I
asked
 the
 same
 question
 later
 to
 a
 group
 of
 non‐honors
 students
 the
 results
 were
 different.
 Not
 only
would
 they
 use
 the
 content
 but
 also
 in
 some
 cases
 students
 would
 actually
 get
 papers
 translated
 via
Google
 in
 order
 for
 them
 not
 to
 get
 caught
 for
 plagiarism.
 This
 new
 vehicle
 for
 research
 was
 truly
making
the
students
smarter
in
some
ways.
Friedman
states
that
“Google
levels
information
–
it
has
no
class
boundaries
or
education
boundaries”;
this
is
both
good
and
bad.
It
helps
educate
through
delivery
of
information
however,
the
information
may
be
in
question.

Flattener
#10
The
Steroids
Digital,
Mobile,
Personal,
and
Virtual

In
this
section
I
believe
Friedman
gets
to
the
heart
of
the
matter.
Here
is
where
the
addiction
of
Gen‐i
students
comes
to
full
fruition.
The
connectivity
and
the
wireless
quality
are
the
most
dangerous.
Those
 of
 you
 old
 enough
 to
 remember
 The
 Who’s
 rock
 opera
 “Tommy”
 should
 empathize
 with
 my
statement.
We
appear
to
be
creating
a
generation
of
plugged
in,
turned
on,
tuned
out
zombies!
Just
as
television
 was
 the
 babysitter
 of
 my
 generation
 the
 iPod
 and
 the
 iPhone
 are
 the
 televisions
 of
 this
generation.
 The
 problem
 it
 generates
 is
 isolation.
 Think
 of
 the
 difference
 between
 the
 old
 9‐volt
transistor
 radio
 and
 today’s
 iPod.
 The
 difference
 is
 the
 music
 was
 free
 –
 really
 free.
 Not
 just
 free
because
 it
 is
 available
 but
 free
 because
 we
 couldn’t
 store
 it
 or
 in
 essence
 possess
 it.
 True
 we
 had
cassette
 decks,
 and
 we
 could
 copy
 record
 open‐air
 version
 but
 usually
 the
 quality
 made
 them
worthless.
 However
 today
 with
 mp3
 quality
 available
 the
 ripped
 and
 burned
 versions
 are
 as
 good
 as
the
original.
This
is
a
big
issue
not
just
to
the
RIAA
(Recording
Industry
Association
of
America)
but
also
to
 the
 mindset
 of
 the
 “ripper.”
 If
 taking
 other
 people’s
 property
 is
 acceptable
 at
 a
 young
 age
 how
 can
that
 ever
 change
 with
 respect
 to
 stealing
 ideas
 and
 intellectual
 property
 in
 college
 and
 the
 workplace.
If
 the
 magic
 of
 talking
 to
 anyone
 anywhere
 at
 anytime
 also
 exists
 how
 and
 when
 do
 individuals
 feel
distance?
 In
 a
 recent
 survey
 of
 honors
 students
 I
 asked
 them
 the
 following
 questions.
 Do
 you
 think
 it
acceptable
 to
 steal
 music?
 Over
 90%
 said
 more
 than
 acceptable,
 typically
 stating
 that
 the
 music
 was
simply
 there
 for
 the
 taking
 and
 why
 not?
 I
 also
 asked
 how
 they
 develop
 an
 original
 theme
 to
 their
work?
This
was
the
more
difficult
answer
to
give.
Many
thought
it
okay
to
depend
heavily
on
packaged
research
 by
 this
 I
 mean
 research
 that
 exists
 at
 a
 secondary
 source
 level.
 Is
 this
 the
 exponent
 of
 invalid
search
 methods
 or
 simply
 laziness?
 Maybe
 they
 really
 didn’t
 know
 how
 to
 research
 or
 they
 just
 didn’t
think
 it
 necessary?
 If
 we
 are
 developing
 a
 society
 of
 “rippers”
 then
 what
 can
 we
 expect?
 Gen‐i
 is
 going
to
 get
 what
 they
 want
 exactly
 when
 they
 want
 it.
 There
 ain’t
 no
 stopping
 them
 now!
 I
 actually
 hated
disco
(for
the
record
–
no
pun
intended).

The
Digital
Divide
Described
 by
 Phluid
 in
 the
 article
 “The
 Digital
 Divide
 in
 America
 “
 –
 the
 term
 “Digital
 Divide”
was
 created
 by
 Lloyd
 Morrisett,
 the
 former
 president
 of
 the
 Markle
 Foundation,
 an
 organization
dedicated
 to
 promoting
 information
 technology
 for
 health
 and
 public
 needs.
 Lloyd
 Morrisett
 coined
the
 term
 to
 differentiate
 between
 technology
 “haves”
 and
 “have‐nots”
 (Hoffman
 55)
 Today
 this
differentiation
has
developed
into
“capable”
and
“incapable”.

Speaking
about
the
capable…
In
 a
 recent
 honors
 conference
 given
 at
 the
 C.
 W.
 Post
 campus
 of
 Long
 Island
 University
 an
impromptu
 survey
 revealed
 that
 90%
 of
 the
 students
 had
 access
 to
 high‐speed
 Web
 connections.
 This
coupled
 with
 their
 research
 habits.
 Where
 as
 the
 majority
 still
 favored
 the
 traditional
 approach
 to
primary
 source
 research
 many
 stated
 that
 they
 were
 tempted
 to
 use
 secondary
 sources,
 primarily
Web‐based
 search
 engine
 sources.
 This
 spoke
 a
 lot
 about
 the
 capability
 of
 this
 generation
 and
 of
 those
“capable”
of
accessing
the
information.

In
his
article
“Age”
Matthew
Gartland
states
the
following,
“The
 techno
 youngsters,
 however,
 have
 the
 ultimate
 edge.
 They
 were
 raised
 in
 environments
filled
 with
 new
 technologies
 and
 were
 introduced
 to
 these
 concepts
 are
 far
 earlier
 ages
 than
 their
parents.
 The
 birth
 and
 accelerated
 growth
 of
 the
 Internet
 and
 high‐speed
 broadband
 has
 fueled
 their
interest
 and
 passion
 to
 learn
 more
 and
 capitalize
 on
 the
 many
 wonderful
 and
 dynamic
 opportunities
that
 have
 emerged
 in
 tech
 fields
 at
 home
 and
 across
 the
 globe.
 To
 succeed
 in
 a
 society
 where
globalization
 is
 running
 rampant
 and
 job
 outsourcing
 is
 becoming
 more
 common,
 these
 techno
youngsters
 have
 acquired
 the
 evolved
 understanding
 that
 knowledge
 is
 more
 powerful
 than
 ever
 and
that
to
rise
to
the
top
one
must
be
willing
to
continually
pursue
higher
level
education
and
stay
current
with
the
leading
technologies”.

If
 this
 is
 true,
 can
 one
 withhold
 from
 this
 Gen‐i
 their
 right
 to
 information?
 How
 can
 we
 teach
them
to
credit
sources?
On
what
level
and
what
is
the
validity?
And
if
appropriating
Internet
material
is
becoming
 the
 norm
 then
 has
 the
 process
 of
 researching
 changed
 for
 good?
 On
 what
 level
 can
 we
accept
 their
 work
 as
 valid
 –
 or
 in
 art
 as
 original?
 Many
 issues
 come
 to
 play
 here.
 Is
 it
 influence
 or
derivation?

 In
 his
 article
 “The
 Need
 for
 a
 Strategic
 Foundation
 for
 Digital
 Learning
 and
 Knowledge
Management
 Solutions,”
 Mehdi
 Asgarkhani,
 C
 P
 I
 T,
 Christchurch,
 New
 Zealand
AsgarkhaniM@cpit.ac.nz
states
the
following.

Furthermore,
 recent
 studies
 of
 learners’
 attitudes
 towards
 e‐Learning
 within
 tertiary
educational
 institutions
 (e.g.
 Burns
 et
 al
 2001,
 Asgarkhani
 2003)
 indicated
 that
 there
 is
 an
 increasing
demand
 for
 web‐assisted
 courses.
 A
 recent
 pilot
 study
 of
 trends
 and
 attitudes
 within
 the
 CPIT
 in
Christchurch,
 New
 Zealand
 (Asgarkhani
 2003)
 suggested
 that
 in
 general,
 there
 is
 an
 increasing
 interest
in
 the
 application
 of
 e‐Learning
 (despite
 the
 fact
 that
 most
 of
 their
 learning
 still
 happens
 in
 the
classroom).
 Even
 though
 the
 results
 of
 this
 study
 are
 not
 considered
 as
 being
 final,
 it
 appears
 that
 the
demand
 for
 quality
 web‐assisted
 courses
 with
 multifaceted
 person‐to‐person
 interaction
 will
 increase
rapidly
 in
 the
 near
 future?
 With
 this
 being
 said
 we
 need
 to
 rethink
 how
 we
 are
 teaching.
 How
 are
 we
providing
 the
 information
 to
 a
 generation
 that
 expects
 updates
 instantly?
 A
 generation
 that
 realizes
knowledge
 grows
 minute‐by‐minute
 and
 second
 by
 second.
 Dynamic
 content
 management
 is
 quickly
becoming
 a
 double‐edged
 sword.
 Here
 we
 wish
 to
 update
 daily
 the
 content
 of
 a
 Website
 for
educational
purposes
but
at
the
same
time
we
make
it
more
difficult
for
a
teacher
to
find
the
source
of
the
 plagiarism.
 It
 is
 like
 playing
 whack‐a‐mole
 with
 the
 entire
 world.
 As
 soon
 as
 something
 gets
updated
 the
 teacher
 or
 validating
 individual
 has
 to
 find
 the
 material
 and
 hold
 it
 in
 their
 own
 database.
Not
an
easy
task.
The
question
is
now
how
do
we
hold
back
the
tide
of
new
information?
Products
 like
 Turnitin.com
 are
 trying
 to
 combat
 these
 issues
 but
 not
 every
 school
 or
 university
can
 afford
 the
 license
 fee.
 However
 companies
 like
 Blackboard
 are
 integrating
 “Turnitin”
 into
 their
learning
 management
 solution
 structures.
 Recently
 I
 conducted
 another
 survey
 of
 both
 honors
 and
non‐honors
 students.
 The
 purpose
 of
 the
 survey
 was
 to
 determine
 both
 Internet
 usage
 and
 research
habits.
 Some
 of
 the
 questions
 asked
 were
 as
 follows.
 Do
 you
 have
 cable
 modems?
 Only
 80%
 said
 they
had
 cable
 modems
 while
 10%
 said
 they
 had
 dial
 up
 and
 the
 other
 10%
 said
 they
 had
 something
 like
 a
Digital
 Subscriber
 Line.
 Almost
 all
 had
 a
 CD
 burner
 and
 50%
 had
 a
 DVD
 burner.
 Now
 with
 the
technology
in
place
the
other
questions
were
more
so
geared
towards
their
use
of
such
technology.
Do
you
use
the
Internet
for
research?
How
heavily
do
you
rely
on
the
Internet
for
your
primary
source?
Do
you
 use
 it
 for
 secondary
 sources?
 In
 these
 cases
 almost
 all
 of
 the
 non‐honors
 students
 stated
 yes
 to
these
 questions
 while
 the
 honors
 students
 stated
 that
 they
 still
 use
 the
 library
 and
 librarians
 for
 their
research
 needs.
 When
 the
 group
 was
 asked
 do
 you
 use
 the
 Internet
 to
 steal
 music
 and
 or
 images?
Almost
 all
 said
 yes.
 Do
 you
 use
 the
 Internet
 to
 steal
 research
 papers?
 Almost
 all
 said
 no.
 They
 stated
that
 stealing
 research
 papers
 was
 reaching
 a
 bit
 too
 far
 and
 not
 worth
 the
 risk.
 However
 when
 asked
do
 you
 think
 it
 right
 to
 take
 information
 or
 intellectual
 property
 from
 the
 Internet
 the
 group
 still
seemed
 confused
 by
 the
 question.
 For
 if
 it
 is
 okay
 to
 steal
 music
 and
 images
 what
 was
 actually
considered
 intellectual
 property
 seemed
 to
 be
 still
 up
 in
 the
 air.
 However
 the
 only
 concern
 seemed
 to
be
 getting
 in
 trouble
 for
 stealing
 research
 papers
 only
 because
 of
 the
 possible
 punishment.
 

 What
 was
most
 disconcerting
 of
 this
 survey
 was
 how
 they
 drew
 their
 own
 lines
 in
 the
 dirt.
 Stealing
 forms
 of
 art
was
okay
but
stealing
written
papers
was
not
acceptable.
But
again
it
seemed
to
be
based
on
the
act
of
punishment
 and
 not
 moral
 reasoning.
 This
 is
 where
 the
 problem
 lies.
 For
 how
 long
 until
 that
 line
 fades
away?
 How
 long
 until
 the
 need
 for
 citation
 and
 reference
 becomes
 fogged
 to
 the
 point
 of
 non‐
distinction?

Onward….
If
 this
 new
 Gen‐i
 has
 a
 right
 to
 their
 path
 of
 knowledge
 how
 will
 we
 as
 educators
 facilitate
 that
path?
 How
 will
 we
 pave
 this
 path
 towards
 valid
 content?
 Will
 we
 be
 able
 to
 handle
 the
 ten
 billion
 web
pages
 available?
 How
 will
 we
 manage
 the
 truth
 that
 is
 truly
 out
 there?
 It
 increasingly
 looks
 like
 the
student
may
truly
become
the
teacher
of
the
new
“generation
interactive.”

How
are
they
wired?
Are
 the
 users
 of
 this
 new
 technology
 wired
 differently
 then
 their
 predecessors?
 Are
 they
 more
prone
 to
 multitasking
 and
 receiving
 information
 at
 a
 greater
 pace?
 Do
 they
 actually
 use
 this
 new
knowledge
or
is
it
just
stored
like
random
trivia?
To
 answer
 these
 questions
 you
 need
 to
 sit
 and
 talk
 with
 these
 new
 users.
 You
 need
 to
 find
 out
what
 they
 are
 expecting
 from
 an
 experience.
 What
 do
 they
 want
 to
 walk
 away
 with
 that
 is
 different
from
the
older
generation
and
how
will
we
position
ourselves
to
adapt
to
their
needs
and
desires?
What
 changes
 will
 have
 to
 be
 made
 when
 you
 will
 be
 able
 to
 download
 a
 movie
 set
 or
 DVD
 box
set
 in
 three
 to
 five
 seconds?
 What
 will
 happen
 to
 the
 mindset
 of
 these
 users?
 With
 all
 of
 these
 choices
will
their
attention
span
deteriorate
or
expand?
Will
they
kind
of
mutate
to
a
different
mindset?
This
 has
 happened
 in
 the
 past.
 The
 individuals
 of
 the
 past
 have
 adapted
 and
 changed
 the
 way
they
 decipher
 information.
 They
 adapt
 and
 absorb
 differently.
 They
 weigh
 choices
 on
 further
information
 not
 just
 what
 is
 in
 front
 of
 them.
 This
 is
 a
 form
 of
 multi‐tasking.
 In
 an
 article
 from
“Multitasking
 Millennials
 Work
 Well
 in
 the
 Web
 2.0
 World”,
 published:
 May
 07,
 2008
 in
Knowledge@W.P.
Carey
states
the
following.

The
 wild
 and
 wooly
 world
 of
 Web
 2.0
 development
 is
 a
 comfortable
 work
 environment
 for
 20‐
something
 employees,
 says
 Harbrinder
 Kang,
 director
 of
 collaboration
 technologies
 for
 Cisco
 Systems,
Inc.
”Especially
those
with
attention‐deficit
disorder,”
he
adds,
with
a
laugh.
Kang
 says
 if
 you
 stroll
 through
 Cisco’s
 San
 Jose
 headquarters,
 you’ll
 see
 plenty
 of
 young
employees
 sitting
 behind
 computer
 screens,
 with
 three,
 four
 or
 five
 windows
 open,
 simultaneously
texting,
 talking,
 instant
 messaging
 and
 maybe
 even
 participating
 in
 a
 teleconference
 ‐‐
 insouciant
 and
alert
at
the
same
time.

“This
 generation
 functions
 differently.
 They’re
 able
 to
 multitask
 and
 bounce
 around,”
 Kang
 told
information
 technology
 managers
 gathered
 for
 the
 “Achieving
 Innovation
 through
 Collaboration”
symposium
 hosted
 by
 the
 Center
 for
 Advancing
 Business
 through
 Information
 Technology
 at
 the
 W.
 P.
Carey
School
of
Business.

A
leader
in
Internet
networking,
Cisco
was
founded
in
1984
by
a
group
of
computer
scientists
at
Stanford.
The
company
went
public
in
1990,
and
reported
$34.9
billion
for
fiscal
year
2007.
As
 Baby
 Boomers
 scramble
 to
 keep
 up,
 the
 youngest
 segment
 of
 the
 work
 force
 ‐‐
 often
referred
 to
 as
 Millennials
 ‐‐
 are
 taking
 the
 lead
 when
 it
 comes
 to
 certain
 styles
 of
 work,
 such
 as
 the
creative
tag‐teaming
favored
at
Cisco.

Natural‐born
surfers
They
 also
 are
 key
 to
 Cisco’s
 goal
 of
 finding
 better
 ways
 to
 aggregate
 and
 distill
 data
 flooding
 in
from
 the
 Internet.
 The
 average
 knowledge
 worker
 is
 flooded
 with
 data
 every
 day,
 swamped
 by
information
 both
 relevant
 and
 irrelevant
 to
 performing
 his
 or
 her
 job,
 Kang
 said.
 “Skype,
 wiki’s,
 instant
messaging,
 voice
 mail,
 e‐mail,
 blogs,
 forums,
 RSS
 feeds
 ‐‐
 it’s
 overwhelming.
 We’re
 overwhelmed,”
 he
explained.
”How
do
you
surf
up
the
information
you
need?”
Cisco’s
 solution:
 develop
 new
 software
 applications
 designed
 to
 tie
 into
 business
 processes
such
 as
 metrics,
 marketing
 and
 sales.
 And
 while
 developing
 these
 new
 products,
 Kang
 said,
 Cisco
leaders
realized
the
company
needed
to
change
directions
to
be
able
to
produce
what
customers
need.
“Our
 business‐model
 evolution
 has
 moved
 us
 from
 a
 centralized
 command
 and
 control
environment
 to
 collaborative
 teamwork
 over
 the
 last
 three
 years.
 We
 actually
 eat
 our
 dog
 food,”
 he
continued.
 For
 example,
 work
 groups
 ‐‐
 broken
 into
 smaller
 “boards”
 and
 larger
 “teams”
 ‐‐
 focus
 on
specific 
product
lines.

New
 technologies
 being
 sold
 to
 customers
 are
 often
 first
 embedded
 in
 Cisco
 operations.
Launched
 in
 January,
 2008,
 “CVision”
 is
 Cisco’s
 internal
 version
 of
 YouTube,
 and
 contains
 blogs
 and
video
 blogs
 focused
 on
 aggregating
 data,
 using
 RSS
 feeds
 to
 enter
 information
 into
 one’s
 blogs
 or
discussion
 groups.
 More
 than
 10,000
 of
 the
 company’s
 approximately
 65,000
 employees
 regularly
participate.

Collaborating
 on
 new
 technologies
 pays
 off
 in
 several
 ways;
 Kang
 noted,
 including
 employee
productivity,
boosted
innovation,
recruitment
and
retention
and
revenue
growth.
With
 this
 kind
 of
 evidence
 it
 is
 hard
 to
 dispute
 that
 there
 is
 a
 new
 mindset
 evolving.
 Are
 the
workplace
 and
 the
 gray
 hairs
 ready
 for
 these
 new
 workers?
 Are
 there
 mechanisms
 in
 place
 that
 allow
for
 their
 speed
 and
 efficiency?
 Are
 we
 able
 to
 take
 full
 advantage
 of
 it
 as
 opposed
 to
 other
 countries?
Are
 we
 wasting
 these
 natural
 resources
 because
 we
 are
 holding
 on
 to
 the
 whip
 and
 buggy
 mentality
 of
old
business?

Chapters
1. How
are
they
wired?

  • I. Is
it
nature
or
nurture?
  • a. Is
this
genetic
or
man
made?
  • b. Was
it
the
same
for
the
Boomers
just
TV
&
radio?
  • c. Did
we
evolve
into
different
form
of
human?
  • II. Are
their
brains
actually
different?
  • a. Gen‐i
the
full
MRI
  • b. Brain
activity
can
be
manipulated
  • c. The
children
who
stare
at
screens
  • III. Are
they
really
multi‐tasking
or
suffering
from
ADHD?
  • a. Are
they
getting
anything
accomplished?
  • b. Is
it
all
just
a
big
waste
of
time?
  • c. Is
it
just
the
Boomer
viewpoint?
  • IV. Did
the
pharmaceutical
industry
engineer
this
generation?
  • a. Conspiracy
theory?
  • b. Have
they
been
engineered
this
way?
  • c. Did
we
know
this
would
be
the
new
economy?
  • d. Was
Vannevar
Bush
right
or
just
warning
us?
  • V. How
has
Gen‐i
dovetailed
with
this
new
economy?
  • a. Are
they
prepared
for
the
new
workforce?
  • b. Are
they
typical
of
other
new
workforces?
  • c. How
long
until
they
are
the
new
buggy
whip
makers?

2. Defining
Gen‐i

  • I. What
was
the
world
like
prior?
  • a. Is
the
TV
&
radio
generation
so
different?
  • b. Did
video
really
kill
the
radio
star?
  • c. Is
the
entitlement
the
same
or
greater?
  • II. How
were
they
raised?
  • a. Were
they
more
isolated
as
children?
  • b. Did
the
cost
of
housing
contribute
to
this
isolation?
  • c. From
car
seats
to
play
dates
  • III. Did
media
play
an
important
role?
  • a. Has
the
news
and
other
media
outlets
created
this
consumer?
  • b. Is
this
what
they
wanted?
  • c. Huxley
was
right
on
target?
  • IV. How
did
the
housing
bubble
create
this
generation?
  • a. What
happened
when
Mom
went
to
work
  • b. What
happened
when
Dad
didn’t
come
home
  • c. When
did
they
learn
to
make
three
meals
a
day
and
do
the
laundry
  • V. Have
other
political‐economic
issues
formed
a
generation?
  • a. Wars
  • b. Innovation
  • c. Economic
restructuring
  • d. Gaslight
villages

3. What
is
Gen‐i
thinking?

  • I. Are
they
accepting
of
previous
generations
or
simply
waiting?
  • a. Are
they
waiting
for
their
time
to
come?
  • b. Have
they
learned
how
to
use
the
wisdom
of
this
generation?
  • c. Are
we
simply
in
their
way?
  • d. Has
it
always
been
that
way?
  • II. Do
they
have
a
true
respect
for
history?
  • a. Has
the
rip
and
burn
mentality
become
a
priori?
  • b. Have
they
learned
that
one
culture
is
built
on
the
previous
one?
  • c. Do
they
know
its
worth
and
are
they
using
it
wisely?
  • III. Do
they
feel
totally
entitled
or
endowed?
  • a. Did
we
make
them
that
way?
  • b. Will
it
be
empowering
or
an
Achilles
heel?
  • c. Do
we
need
this
entitlement
for
them
to
rise
up
again?
  • d. Disposable
is
the
new
antiquity?

4. How
will
gen‐i
change
the
world?

  • I. Will
they
push
the
educational
structure
to
change?
  • a. Should
it
change?
  • b. Does
it
need
to
change?
  • c. What
will
be
lost
in
translation?
  • d. Have
we
always
lost
something
in
the
transition
and
translation?
  • II. Will
the
educational
structure
agree
or
disagree?
  • a. The
jury
is
still
out.
  • b. 68%
growth
rate
to
online
  • c. Over
400
colleges
in
Second
Life.
  • III. How
is
it
or
will
it
affect
the
training
of
teachers?
  • a. Will
the
pedagogy
change?
  • b. Would
Socrates
have
gone
along
with
it?
  • c. Would
this
be
a
more
practical
use
of
theory?
  • d. Would
the
true
hands‐on
approach
lend
itself
to
better
penetration
of
learning?
  • e. Will
it
better
prepare
them
for
their
own
futures?
  • IV. Will
they
need
to
be
certified
in
technology
as
well
as
educational
methodology
and
  • practices?
  • a. Will
technology
become
the
new
penmanship?
  • b. How
are
we
going
to
approach
grammar
and
spelling?
  • c. Would
and
could
we
still
require
primary
sources?
  • d. Who
becomes
the
expert,
the
theorist
or
the
clinician?

5. Has
the
world
already
started
to
change?

  • I. Is
Gen‐i
a
product
of
the
world
or
is
the
world
a
product
of
Gen‐i?
  • a. Chicken
or
the
egg?
  • b. Engineered
to
be
this
way?
  • c. Does
the
global
economy
just
happen?
  • II. Was
it
all
planned?
  • a. Is
there
a
50‐year
plan?
  • b. Was
Vannevar
Bush
the
innovator
or
the
public
relations
person?
  • III. Was
a
new
economy
planned?
  • a. Are
all
economies
planned?
  • b. What
about
the
tulip
bubble
or
gold
rush?
  • c. How
long
of
an
arc
does
this
new
economy
have?
  • IV. Was
Vannevar
Bush
the
architect?
  • a. Visionary
or
spokesperson?
  • b. What
did
he
envision?
  • c. How
close
was
he?
  • d. Digital
Nostradamus
or
know‐it‐all?
  • e. Scientist
or
economist
or
both?
  • V. Did
the
innovators
of
today
have
entrée
to
that
plan?
  • a. Were
academia,
Xerox
and
Bell
Labs,
etc.
all
partners?
  • b. Did
the
government
fund
it
all?
  • c. Was
it
just
for
defense
or
economic
futures?
  • VI. Were
they
just
opportunists?
  • a. Who
isn’t?
  • b. Insider
info
or
vision?
  • c. Meerkats
or
moneymakers?
  • 6. What
technological
breakthroughs
have
made
these
changes
possible?
  • I. The
creation
of
the
Internet.
  • a. Why
was
it
developed?
  • b. Who
were
the
key
players?
  • c. Why
were
they
selected?
  • d. Who
owns
it
today?
  • II. The
advent
of
the
personal
computer.
  • a. Early
days
of
computing
  • b. Xerox
to
JooJoo
  • III. The
first
cell
phone
  • a. Bell
to
Droid
  • b. What
is
the
plan?
  • IV. 
The
Newton
to
the
Palm
to
the
iPod
to
the
iPhone.
  • a. The
advent
of
handheld
devices
  • b. Next
gen
devices
  • V. The
penetration
of
Ethernet
to
fiber
to
wireless.
  • a. Origin
of
Ethernet
  • b. Why
glass?
  • c. Photonic
lasers
  • VI. 
The
increase
of
bandwidth
availability.
  • a. Net
neutrality
  • b. Peeling
the
onion
  • c. What
is
going
to
happen
when
it
all
goes
wireless?
  • VII. 
Going
mobile.
  • a. Will
it
be
device
centric?
  • b. How
will
we
handle
permissions?
  • c. Download
from
anywhere
to
the
cloud?

7. What
social
impact
will
this
change
have?

  • I. From
Kermit
to
WWW
to
Friendster
to
MySpace
to
Facebook
to
Ning
  • a. Is
the
concept
of
intellectual
property
is
gone
for
good?
  • b. Anywhere,
anytime,
anything,
anyone?
  • c. Creating
distance
  • II. Isolation
Row
  • a. Does
Gen‐i
have
a
handle
on
this?
  • b. Do
they
want
this?
  • c. Texting
circle
of
friends
  • III. Subterranean
Homesick
Blues
  • a. Are
they
just
reaching
out
to
form
a
family?
  • b. Has
the
new
economy
created
this
need?
  • c. When
did
this
shift
occur?
  • IV. Teenage
Wasteland
  • a. Will
this
generation
be
better
off
than
their
parents?
  • b. Will
this
generation
make
it
to
retirement?
  • c. Will
this
generation
have
children?
  • V. Tommy
Can
You
Hear
Me?
Or
You
Know
Where
to
Put
the
Cork
  • a. Have
we
numbed
them
into
oblivion?
  • b. Will
they
make
it
back?
  • c. Will
they
rise
from
this
metamorphosis?
  • d. A
new
breed
coming?

8. What
legal
impact
has
there
been?

  • I. Cyber‐bullying
  • a. Has
it
just
morphed
to
the
Internet?
  • b. Do
they
feel
more
empowered
y
distance
and
disguise?
  • c. What
is
the
extent
of
the
liability?
  • d. Who
pays
the
price
ultimately?
  • II. Sharing?
  • a. Has
it
always
existed?
  • b. Did
the
technology
just
make
it
easier
and
more
prolific?
  • c. Where
will
they
draw
the
line?
  • III. Blurring
the
lines.
  • a. Can
they
draw
a
line
or
is
it
out
of
control?
  • b. Has
the
legal
system
given
up
or
just
preparing?
  • c. Has
it
affected
morals?
  • d. What
impact
has
it
had
on
the
economic
structure
of
the
arts?
  • IV. Nation
to
Nation
  • a. How
does
the
law
work
internationally?
  • b. What
are
the
consequences?
  • c. Case
studies
  • V. The
Wild,
Wild
West
  • a. Is
Internet
law
in
its
infancy?
  • b. What
are
the
precedents?
  • c. What
are
the
ramifications?
  • d. How
will
it
be
enforced?

9. What
ethical
impact
has
there
been?

  • I. 
Do
ethics
even
exist?
  • a. Spinoza’s
Law
  • b. Outside
the
tribe
  • c. Staying
alive!!!
  • d. Can
society
exist
without
ethics?
  • e. What
is
the
path
to
ethics?
  • II. Yours,
Mine,
Everyone’s?
  • a. Where
did
this
come
from?
  • b. Is
it
fair?
  • c. Does
acceptable
become
fair?
  • d. Have
laws
always
been
developed
this
way?
  • III. 
I
Download
Therefore
I
am
  • a. Has
it
become
unacceptable
to
follow
the
rules?
  • b. Has
it
become
unacceptable
to
act
properly,
responsibly?
  • c. Does
it
give
them
credence
to
their
peers?
  • IV. 
Share,
share,
share.
  • a. Is
it
morally
wrong
to
“share”?
  • b. Is
it
what
Ted
Nelson
had
in
mind?
  • c. Is
the
basis
for
the
Internet?
  • V. 
Open
courseware
for
all
  • a. Is
open
access
a
bad
thing?
  • b. Will
it
destroy
the
economic
structure?
  • c. Is
it
merely
a
gateway
to
a
new
economic
structure?
  • VI. 
How
do
we
pay?
  • a. Creating
new
revenue
streams
  • b. Generating
alternative
revenue
streams
  • c. New
model
–
new
content
  • d. User
generated
content
  • VII. 
How
Long
Can
a
Good
Thing
Last?
  • a. Is
it
self‐sustaining?
  • b. Will
the
model
progress
to
a
new
standard?
  • c. Will
it
be
supported?

10. How
will
we
adapt?

  • I. 
Speaking
in
Tongues.
  • a. Will
the
current
parental
generation
need
to
learn
this
language?
  • b. What
cultural
hurdles
are
there?
  • c. Will
it
reach
critical
mass
and
dissipate?
  • d. Will
it
produce
a
new
change?
  • II. Wider
than
ever
Generation
Gap
  • a. Will
the
gap
widen?
  • b. Does
this
have
the
“legs”
to
keep
going?
  • c. Will
it
change
the
world?
  • d. Is
it
a
beneficial
change?
  • III. 
Did
We
Lose
Them
Forever?
  • a. Will
this
create
a
final
separation
of
“haves”
and
“have‐nots”?
  • b. Will
they
have
time
for
us
to
make
the
“curve”?
  • c. Has
multi‐tasking
replaced
basic
organization
skills?
  • d. Can
we
evaluate
the
difference?
  • IV. 
Stepping
into
the
Abyss.
  • a. Do
we
need
to
take
the
first
step?
  • b. How
far
down
the
rabbit
hole
will
we
have
to
go?
  • c. Can
we
come
back
from
this
hyperbole?
  • d. Will
there
be
an
advantage
to
the
trip?
  • V. Old
Habits
Die
Hard
  • a. What
baggage
are
we
bringing
with
us?
  • b. Will
it
be
of
any
benefit
to
Gen‐i?
  • c. Will
they
let
us
“steer”?

11. How
will
media
adapt?

  • I. Must
See
PC?
  • a. Breaking
out
from
1
foot
to
10
  • b. People’s
choice
award?
  • c. Can
we
let
the
audience
decide
what
is
popular?
  • d. When
they
stopped
making
television
shows.
  • e. Everybody
is
a
“star”
  • II. Back
to
the
Philco?
  • a. Portable
video
–
the
10”
screen
  • b. What
happens
when
they
make
the
choices?
  • c. Have
ratings
worked
before
–
will
they
now?
  • III. The
Message
is
the
Medium
  • a. McLuhan
had
it
backwards?
  • b. Does
the
device
create
the
message?
  • c. Drums
to
digital
waves
  • d. Frequency
has
always
had
the
power
  • IV. Traveling
Man
(and
Woman).
  • a. Mobile
use
of
the
medium
  • b. Isolation
for
the
masses
  • c. How
do
we
create
interaction?
  • V. Fifteen
Minutes
of
Fame.
  • a. Will
everybody
be
a
star?
  • b. Who
will
be
the
audience?
  • c. Do
they
care?
  • d. Who
will
drive
the
cultural
bus?

12. How
will
the
economy
adapt?

  • I. Has
Ford
Got
a
Better
Idea?
  • a. Reaching
out
to
the
public
  • b. Working
the
line
  • c. The
true
people’s
car
  • d. Case
studies
  • II. BTW
Social
Media
is
Hear
to
Stay
  • a. What
is
the
ROI?
  • b. What
is
the
future
of
SMM?
  • c. Will
it
replace
current
media
strategies?
  • d. How
is
Gen‐i
adapting?
  • III. New
Jobs
for
Everyone
  • a. What
are
the
vertical
markets
for
this
new
economy?
  • b. Entertainment
  • c. Information
  • d. Promotion
  • e. Education
  • f. Art
  • IV. 99¢
Tube
socks
and
$200
Cable
Bills
  • a. Where
will
the
money
be
spent?
  • b. Will
atoms
replace
bits?
  • c. How
will
Gen‐Ii
find
its
place
in
this
new
economy?
  • d. Are
they
just
laying
on
the
barbed
wire?
  • V. Muscle
is
Gone,
Cerebral
is
Here
to
Stay
  • a. Will
we
ever
produce
atoms
again?
  • b. Is
it
a
diminishing
marketplace
for
jobs
  • c. Was
that
the
plan
–
NAFTA,
Global
Trade,
Outsourcing?
  • d. Will
the
country
make
it?
  • e. What
will
it
take
to
make
it?
  • f. Are
we
sacrificing
this
generation
to
make
it?

13. Do
we
have
a
choice?

  • I. Going
Off
the
Grid
  • a. Can
we
afford
to
just
go
off
the
grid?
  • b. Will
economic
isolationism
work?
  • c. Do
we
need
to
become
global
citizens?
  • II. King
Canute
  • a. Fighting
the
waves
  • b. Do
we
have
enough
power
left
to
hold
back
the
tide?
  • c. Is
our
educational
system
teaching
how
to
make
rafts
or
yachts?
  • III. Immersing
Ourselves
  • a. Up
to
our
nose
in
it
  • b. Will
we
make
the
transition?
  • c. Will
we
sink
or
swim?
  • IV. Taking
It
on
the
Chin
  • a. What
countries
will
be
our
competitors?
  • b. How
are
they
preparing
their
generation?
  • c. Is
the
new
generation
responsive?
  • d. Is
it
all
based
on
discipline?

14. What
has
happened
in
the
past
with
these
kinds
of
seismic
changes?

  • I. Papyrus
to
Paper
to
Calligraphy
  • a. Imhotep’s
Accomplishments
  • b. Book
of
Kells
first
steps
  • c. Charlemagne
creates
the
distribution
model
  • II. Calligraphy
to
Moveable
Type
to
Electronic
Delivery
  • a. Monastic
Scribes
–
beginning
of
the
trade
  • b. PiSheng
beats
Gutenberg
  • c. Bell
taps
out
the
start
  • III. Telegraph
to
Radio
to
Television
  • a. Bell
transcribes
the
future
  • b. Tesla/Marconi
the
fight
for
dominance
  • c. Farnsworth
to
RCA
–
the
first
license
  • IV. Television
to
Laser
Disc
to
DVD
  • a. Farnsworth
wins
  • b. Bell
Labs
makes
major
steps
  • c. SONY
–
from
tape
to
disc
  • V. DVD
to
on‐Demand
to
IPTV
  • a. SONY
burns
up
the
future
  • b. CERN
opens
up
the
world
  • c. Samsung
clicking
away
  • VI. IPTV
and
Beyond
  • a. Samsung
alters
the
stream
  • b. The
dissolution
of
Network
Television

15. What
lays
ahead
for
us?

  • I. Why
the
Future
Does
Need
Us
  • a. Every
generation
needs
a
guide
  • b. Will
we
know
the
way?
  • c. Will
they
listen
to
the
directions?
  • II. Do
We
Lose
Them?
  • a. Crawling
into
the
clubhouse
  • b. Does
our
isolation
cause
their
distance?
  • c. Will
we
have
the
strength
to
guide
them?
  • III. Beating
the
Tsunami
  • a. Will
we
weather
the
tide?
  • b. Will
we
know
the
signs?
  • c. Will
we
head
for
the
hills?
  • IV. Embracing
the
Waves
  • a. Getting
the
boat
ready
  • b. Strength
in
numbers
  • c. Learning
how
to
hang
ten
  • V. Using
It
for
the
Better
  • a. Harnessing
the
power
  • b. Keeping
the
goal
in
mind
  • c. Preparing
for
the
next
step
  • VI. Everyday
is
a
New
Morning
  • a. Embracing
the
dawn
  • b. Making
the
most
of
the
time
  • c. Looking
back
to
yesterday

16.

Epilogue

Works
cited
(partial
list
to
date)
Asgarkhani,
 Mehdi
 C
 P
 I
 T,
 Christchurch,
 New
 Zealand.
 The
 Need
 for
 a
 Strategic
 Foundation
 for
 Digital
Learning
and
Knowledge
Management
Solutions
Cooper,
 Joel
 and
 Kimberlee
 D.
 Weaver.
 Gender
 and
 Computers:
 Understanding
 the
 Digital
 Divide.
 New
Jersey:
Lawrence
Erlbaum
Associates,
2003
Friedman,
 Thomas.
 The
 World
 is
 Flat:
 A
 Very
 Brief
 History
 of
 the
 Twentieth
 Century.
 New
 York:
 Farrar,
Straus
and
Giroux,
2005
Gartland,
Matthew.
The
Digital
Divide:
Age
Spring
2004
Government
 Information
 Focus.
 The
 Digital
 Divide:
 Understanding
 and
 Addressing
 the
 Challenge.
Christopher
P.
Latimer.
December
2001.
Phluid.
The
Digital
Divide
in
America.
United
States.
U.S.
Department
of
Education.
Overview.
2006.
U.S.
 Department
 of
 Education.
 “Guidance
 on
 the
 Enhancing
 Education
 Through
 Technology
 (Ed
 Tech)
Program.”
March,
2002