IMA 501 – Semester Work

COURSE DESCRIPTION:

This class will provide an overview to world of multimedia and web development. This course will focus on developing projects for new media. Students will be exposed to the world of multimedia/new media as it pertains to five main areas: education, information, entertainment, promotion and fine arts.

REQUIRED TEXT:

Relevant periodicals for each student will be assigned via traditional and Internet access per student’s needs.

OBJECTIVES OF THE COURSE:

The objectives of this course are:

1. To learn the purpose, theories and practices of interactive design and production as it pertains to; information, education, promotion, entertainment and art.

2. To enhance the student’s visual, written and oral communication skills.

2. To participate in discussion, collaboration and critical dialogue.

3. To develop an enriched understanding of image use and possibilities.

4. To explore the aesthetics, uses and the social ramifications of interactive media technologies.

Lectures, demonstrations, and instruction.

Critiques and group discussions.

Class direction on projects and individual development.

Late projects will either not be accepted or will result in a lowered grade. In addition, there will be tutorial assignments worked on in class and a high probability of surprise quizzes. Finally, all students should maintain notes on class lectures, demonstrations and instruction. Class attendance is essential (see below).

Evaluation

Final grade will be based on class participation, student progress, evaluations of prototype with the emphasis on the final prototype, and evaluation of student’s notebook. More than three absences will result in a failing grade.

CONTACT HOURS:

1 Lecture = 3 total

CONTENT DESCRIPTION:

The purpose of this course is to expose students to the use of diverse design environments and to familiarize them with interactive, web and print projects.

INSTRUCTIONAL ACTIVITIES:

Lectures and demonstrations on software and design.

EVALUATION:

A= Excellent Work

B+ = Above Average

B = Average

C+ = Minimal Average

C= Below Average

D+ = Well below average

D = Minimal Level

F = Failure to meet expectations

Final grade will be based on class participation, critiques and student progress, evaluation of MidTerm and Final exam, and 5 projects (emphasis on the final project) and evaluation of student’s notebook. More than three absences will result in a lower grade.

Text
Periodicals from Print magazine, How magazine and ID magazine and other industry sources.

ASSIGNMENTS:

Abstract

Explanation of concept with at least five links

Mission Statement
What would your thesis actually accomplish, how and why is this necessary?
What will it look like? Please provide links to sites that you find visually appealing and how would you use these capabilities?

Flowchart
Intro/Main/Site Sections – Visually in boxes and directional lines

Design samples

Full size at least 5 pages

Production statement
What technologies will you use and why?

Production Timeline
Week by week in a bar chart format labeled

Production Budget

How many hours – times how much per hour – costs will vary

Development Team Duties
Team member by team member breakdown

Marketing Plan
Which venues will you use – Print, Web, Direct Mail, etc….

Return on Investment
Break even point costs to build versus income generated

Critiques

The student’s progress will be assessed by faculty and other students at multiple presentations to be given during the semester.