COURSE DESCRIPTION:
This class will provide an overview to world of multimedia and web development. This course will focus on developing projects for new media. Students will be exposed to the world of multimedia/new media as it pertains to five main areas: education, information, entertainment, promotion and fine arts.
REQUIRED TEXT:
Relevant periodicals for each student will be assigned via traditional and Internet access per student’s needs.
OBJECTIVES OF THE COURSE:
The objectives of this course are:
1. To learn the purpose, theories and practices of interactive design and production as it pertains to; information, education, promotion, entertainment and art.
2. To enhance the student’s visual, written and oral communication skills.
2. To participate in discussion, collaboration and critical dialogue.
3. To develop an enriched understanding of image use and possibilities.
4. To explore the aesthetics, uses and the social ramifications of interactive media technologies.
Lectures, demonstrations, and instruction.
Critiques and group discussions.
Class direction on projects and individual development.
Late projects will either not be accepted or will result in a lowered grade. In addition, there will be tutorial assignments worked on in class and a high probability of surprise quizzes. Finally, all students should maintain notes on class lectures, demonstrations and instruction. Class attendance is essential (see below).
Evaluation
Final grade will be based on class participation, student progress, evaluations of prototype with the emphasis on the final prototype, and evaluation of student’s notebook. More than three absences will result in a failing grade.
CONTACT HOURS:
1 Lecture = 3 total
CONTENT DESCRIPTION:
The purpose of this course is to expose students to the use of diverse design environments and to familiarize them with interactive, web and print projects.
INSTRUCTIONAL ACTIVITIES:
Lectures and demonstrations on software and design.
EVALUATION:
A= Excellent Work
B+ = Above Average
B = Average
C+ = Minimal Average
C= Below Average
D+ = Well below average
D = Minimal Level
F = Failure to meet expectations
Final grade will be based on class participation, critiques and student progress, evaluation of MidTerm and Final exam, and 5 projects (emphasis on the final project) and evaluation of student’s notebook. More than three absences will result in a lower grade.
Text
Periodicals from Print magazine, How magazine and ID magazine and other industry sources.
ASSIGNMENTS:
Abstract
Explanation of concept with at least five links
Mission Statement
What would your thesis actually accomplish, how and why is this necessary?
What will it look like? Please provide links to sites that you find visually appealing and how would you use these capabilities?
Flowchart
Intro/Main/Site Sections – Visually in boxes and directional lines
Design samples
Full size at least 5 pages
Production statement
What technologies will you use and why?
Production Timeline
Week by week in a bar chart format labeled
Production Budget
How many hours – times how much per hour – costs will vary
Development Team Duties
Team member by team member breakdown
Marketing Plan
Which venues will you use – Print, Web, Direct Mail, etc….
Return on Investment
Break even point costs to build versus income generated
Critiques
The student’s progress will be assessed by faculty and other students at multiple presentations to be given during the semester.
Students will need to spend at least three hours per week in the lab (outside of class time) to complete these projects
HOMEWORK HOURS:
Each student is required to practice and work design theory 3 hours outside of class time.
SUPPLEMENTARY READING LIST
GENERAL:
The World is Flat
Thomas Friedman, Farrar, Straus, and Giroux 2005
The Language of New Media
Lev Manovich, MIT Press 2002
Suggested Texts & Periodicals
Brown Interview, J Walter Thompson, Capitalist, EConstruction, Hotspots,B2B Hot or Hype, Retail & EBusiness /WIRED, etc.
Links
The list below links to some design and graphic sites. If you would like to add to the list please email me at patrickaievoli@yahoo.com.
Education
Electronic Books
http://www.ereader.com/help/intro
http://networks.silicon.com/webwatch/0,39024667,39123987,00.htm
http://www.vnunet.com/features/1158143
http://www.zinio.com/offer?issn=0003-858XM&rf=zFree
http://www.mobipocket.com/en/DownloadSoft/ModeEmploi.asp
http://www.nala.ie/press/pressreleases/20040812143000.html
Art and Technology
http://www.medienkunstnetz.de/artist
http://ctl.ncsc.dni.us/biomet%20web/BMFacial.html
http://www.nevenvision.com/products/MI.pdf#search=’facial%20recognition%20and%20law%20enforcement‘
http://computer.howstuffworks.com/facial-recognition.html
http://milesresearch.com/main/biometricreferencespreview.html
http://www.wired.com/news/gizmos/0,1452,62810,00.html
http://cubic.asu.edu/research/face_recognition.html
http://www.technologyreview.com/articles/04/12/wo_simson120104.asp
Informational
http://www.actionscripting.org
Entertainment
Adv/Promotional
http://www.commarts.com
http://www.adage.com
http://www.adweek.com
http://www.ogilvy.com
http://www.yr.com
http://www.interbrand.com
http://www.wpp.com
http://www.interpublic.com
http://www.grey.com
http://www.greydirect.com