“Think Different” was an advertising slogan created by the New York branch office of advertising agency TBWA\Chiat\Day for Apple Computer during the late 1990s. It was used in a famous television commercial and several print advertisements. The slogan was used at the end of several product commercials, until the advent of Apple’s Switch ad campaign. Apple no longer uses the slogan, and its commercials usually end with a silhouetted Apple logo and sometimes a pertinent website address.
