Nicola Trussardi’s children and other family members are frequently used in the company’s print and television advertising campaigns.[1] This has included Gaia Trussardi, directed in a commercial for the perfume My Name by Gabriele Salvatores, and Tomaso Trussardi’s Wim Wenders’ directed commercial for the scent My Land.[38][39] In 2014 photographer William Wegman produced a print campaign for Trussardi, featuring photographs of the company’s trademark greyhounds adorned with Trussardi clothing and accessories.
