Smell like a Man, Man[2] is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for Old Spice. The campaign is also commonly referred to as The Man Your Man Could Smell Like, being the title of the campaign’s initial 30-second commercial. The campaign was initially launched to market Old Spice’s Red Zone After Hours Body Wash, but has subsequently been expanded to include other products following the success of the initial advertisements. The campaign targets female viewers, despite the product’s target market being male, as the company determined that women frequently make purchasing decisions in respect of hygiene products even for male household members.
