The Most Interesting Man in the World is a character in an advertising campaign for the Dos Equis brand of beer, produced by the marketing firm Euro RSCG for Cuauhtémoc Moctezuma Brewery.[2] The ads feature Jonathan Goldsmith as “the world’s most interesting man” and are narrated by Frontline’s Will Lyman.[3] Goldsmith has stated that his friend, actor Fernando Lamas, was an inspiration in creating the character.[4] The advertisements first began appearing in the United States in 2006 and have since then become an Internet meme.
