by pja329 | Oct 4, 2009 | Interactive Multimedia
Publishers Don’t Want Apple Tablet to Take Over Reader Relationship by Nat Ives http://adage.com/mediaworks/article?article_id=139387 NEW YORK (AdAge.com) — Traditional publishers — concerned that Apple’s anticipated tablet computer could...
by pja329 | Sep 21, 2009 | Interactive Multimedia
Topics for Discussion and Research Net Neutrality The U.S. government plans to propose broad new rules Monday that would force Internet providers to treat all Web traffic equally, seeking to give consumers greater freedom to use their computers or cellphones to enjoy...
by pja329 | Sep 14, 2009 | Educational Technology, Interactive Multimedia, Uncategorized
I have been an academic for close to 25 years. The one thing I’ll never get over is that the people who seem to not want to learn anything are the teachers. There is an old saying “like cement – all mixed up and already set”. The students on the other hand are like...
by pja329 | Aug 29, 2009 | Educational Technology, Interactive Multimedia, Uncategorized
There is a change coming in the world of academic structure. With the current article in U.S. News and World Report (http://www.usnews.com/articles/education/k-12/2009/08/25/a-kindle-for-every-student.html) the world of textbook publishing and its usage in the...
by pja329 | Jul 31, 2009 | Educational Technology, Interactive Multimedia, Uncategorized
Robert Garfield’s (editor Advertising Age) new book “The Chaos Scenario” couldn’t be more on target. With the networks showing a 49% decrease in revenue and the upfronts compromising CPMs not to mention the collapse of the newspaper, book and magazine industry Mr....
by pja329 | May 8, 2009 | Educational Technology, Interactive Multimedia
As we enter the next era of eBook readers with the KindleDX the beginning of the end is at hand. Textbook publishers are going to have to drastically rethink their business model. Bezos got it right although he is not thinking ahead enough. He’s holding on too...